Simply put, we love to play Pickleball! We have played with many paddles. Many of them were fine but we thought we could bring innovation and change that would result in the pinnacle pickle ball paddle, through engineering and using advanced thermoforming technology. After an extensive research and development process this resulted in a flawless integration of components resulting in superior structural integrity performance characteristics. This is a fun business for us. We are proud when you play with the TRIBE paddle and we want you to be also. We are Native Americans and citizens of one of the largest tribes in the United States.